City Circle – Identity Package
Brand Development | Logo Design | Web layout

City Circle is a platform for members to build and establish relationships online and in person. The challenge, to build an attractive brand that appeals to millennials and conveys the company’s passions. The solution was to design a brand that is fresh and appealing to an active on the go, instant gratification generation. City Circle’s design helped achieve this by encompassing the company’s name and values all in one with a powerful and sleek mark. The color resembles a sense community and pride in being a member. The font is clean with a modern yet subtle serif.