Rotary International Convention Toronto
Lead Designer | Animation Direction | Theme Identities

The show logo and brand standards were given to our team with creative freedom to build out the general session themes for the Rotary International Convention, held in Toronto, Canada.

Toronto and Rotary share many metaphorical paths that I used to navigate my design concepts. The city’s vast architecture blends gorgeous styles of old with new just as the Rotarians are a mix of generational leaders. Toronto is one of the worlds most diverse metros and all of those voices converge together making the city unique and stronger.