Lead Designer | Branding Producer 

Our client had an idea for a Halloween themed concert fundraiser with local bands playing as dead musicians “Catfishing” from the past. The challenge was to effectively brand and promote a new and potentially annual concert while making a unique and memorable experience for attendees. Our solution was to start by creating a recognizable identity for the show. Develop a logo and mascot to give the event a vessel that could be repurposed. We used texture and color as consistent theme to hold everything together. The end result was a completely sold out venue and a terrific evening of dead rockers brought back to life.